Some of the most expensive liquid on the planet

Inkjet ink is priced at $3,000 to $8,000 per gallon; which helps explain the estimated US$28.5bn value of the ink and toner supplies market in the US last year.

It hurts. I bought an Epson R220 for £80, then found that a set of inks will cost £42 !

This image is from Epson's home page. It's a mistake, but telling, in that we get a glimpse of what they'd like us to feel in our subconscious; ie, only Epson make genuine ink.

In case you wonder what the answer to that question is:

"Why use genuine Epson ink?
- Superior image quality
- Longer print life
- More reliable
- Greater value"

Under 'Greater value' we learn:

"Individual ink cartridges make genuine Epson inks more affordable than ever.
... From just €9.99 for an individual ink cartridge, printing photos, schoolwork, letters, flyers – or whatever you want – is affordable and fun with Epson.

Offering even greater value for money, Epson inks are also available..."

"even greater value for money" - greater!!!! - like the other is already 'great value' and this is 'greater'. It's just not true.

When you read that 'Some oil traders are calling for $80 a barrel while more aggressive ones are setting their sights on $100' (- a barrel is 42 gallons!), you realise that oil is done. Inkjet ink is where it's at. Sink an inkjet ink well if you want to make it big.